Lectures

    Neuro – Marketing

    DIGITAL MARKETING & SALES POWER 4.0

    • Digital Customer Journey: How to impress the customer at all touchpoints
    • How to generate more growth through successful e-commerce
    • Focus on the customer: how to generate best-in-class segmentation, retargeting, reviews & ratings, user generated content, social media and influencers

    THE NEW GENERATION OF SALE

    • How to win customers
    • How to convince instore – instore excellence that inspires
    • How to sell without selling
    • How to Turn Customers into Family Members and Communities

    MARKET YOUR WAY TO MILLIONS – THE WOW FACTOR

    • What are the new marketing and branding rules ?
    • How to tap into THE market gap in a complex environment ?
    • Customers were yesterday: How to find and retain fans, offline and online
    • As you automatically grow more and more ?

    DISRUPTIVE INNOVATION MANAGEMENT – BECOME A GAME CHANGER: BE FAST AND FURIOUS

    • How to create disruptive innovations ?
    • How to develop a smart innovation process ?
    • How to successfully carry out change management ?

    DIGITAL TRANSFORMATION – BLESSING OR CURL?

    In this presentation, you will learn about the latest trends, challenges, strategies, priorities and tips for successful implementation in your company. You gain insights into the role of Chief Digital Officer and organizational models.

    DIGITAL INNOVATION

    Be inspired by how digital innovations can be developed and marketed in the area of ​​products and services. You will receive many practical examples from top companies and valuable tips for implementation.

     

    DIGITAL CONSUMER

    Find out which marketing and sales strategies, measures and tools you can use to win and retain customers along the customer journey in the digital world. Let yourself be inspired and surprised.

     

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